Human behavior Essay Example | Topics and Well Written Essays - 2000 words

Human behavior - Essay Example Thus individuals’ omissions either willfully or accidentally in their actions have contributed to devastating occurrences. Common place accidents such as leaving an iron box on, a dropped cigarette or an electric heater left too close to flammable material have been reported to be major cause of fire fatalities in private residences (Grosse and Malvern, 2004). Consequently, most cigarettes’ related fires begin as a result of the smoker’s carelessness. Similarly, electricity is another commonly reported cause of fire in residential places due to human errors. This has been explained by (Grosse and Malvern, 2004) as emanating from either blown fuses or over warming of hot plugs and sockets. Faulty electrical wiring with exposed naked wires in the wall due to poor workmanship has also been reported to result in short circuiting, consequently starting a fire. Moreover, numerous reports have variously faulted the habit of leaving appliances like lamps, ovens and even baby monitors unplugged for over 24 hours a day. Grosse and Malvern (2004) explain that these implements have occasionally shorted out starting a fire. In the same vein, leaving fireplaces and heating devices such as pots, burners, stoves and lighted candles unattended in rooms have frequently resulted in devastating consequences according to the views of Duncan (2005). Research findings have associated majority of these causes to particular rooms in private residences. Duncan (2005), Elaine (2000) and Grosse and Malvern (2004) have variously demonstrated that the kitchen is the number one cause of domestic fires since it contains numerous hazardous items like the frying pans that can cause fire easily. Furthermore, majority of the mentioned risky items are probably stored in the kitchen. Overloading extension cords in the bedroom with electrical devices such as electric blankets or warmers and heaters with no lab-approval have significantly increased fire risks in the bedroom

Marketing Principles Essay Example | Topics and Well Written Essays - 2750 words

Marketing Principles - Essay Example The main competitor has however been Pepsi Company. The latter for instance has a market share of about 75% in the Asian market. This is compared to 25% of the coca cola company in the same market. One of the main concerns in the company has been the sharp drop in the consumption of the sugary soft drinks. The drop has been witnessed in the United States, which offers the largest market, and the United Kingdom. The major cause of drop has been health concerns. For instance, majority of people with diabetes cannot drink the normal soft drinks. In addition to that, the increased lifestyle diseases have prompted majority of people to seek more healthy drinks. To achieve this, most consumers have shifted to sugarless drinks and fresh juices. This has put the coca cola company in an awkward situation with no option than begin production of sugar free products to maintain its growth and market control. Despite this, there have been allegations that some of the chemicals used as ingredients in the manufacture of coke may cause people to get cancer. It is this fear that has led to a sharp drop in consumptions. In India for instance, there was a sharp drop of about 11% in 2003 after the ministry of health raised health concern issues (Crowley 2000, p.98). To overcome the above challenges, there is need for the company to produce a new product will address the gap in the market. The main challenge has been the need to produce healthy drinks. Although the Diet Coke has been produced to address the problem, it is only found in few markets such as the United States and United Kingdom (Elcock 2000, p.90). The drink contains fewer calories compared with the normal drinks. However, the introduction of the new product does not mean that the company should stop the production of the present products. It is important to note that different consumers have different tastes and preferences. For that reason, the new product is aimed at addressing the gap and the new demand in the mar ket. This is imperative for gaining a competitive edge, in a market that is dominated by other companies such as Pepsi. The latter company has attracted a large pool of clients because it produces some of the most health drinks. In order to facilitate the production of a new product, the coca cola company needs to have an objective strategy. Apart from carrying out a marketing research to collect important information, the 7Ps of marketing mix and new product development process will be considered. This will assist the company make informed decision before making any decision. Task 1 Marketing is a wide concept that involves a number of processes. Firstly, the business communicates to the customers directly through an avenue. The customers get the knowledge of what is being produced in a market. Secondly, marketing is also a strategy employed by a company to gain a competitive edge over its clients. The Coca Cola Company has been using the marking strategy to attract more clients an d retain the current ones. The process involves advertisement and different forms of communications meant to reach the clients. Marketing concepts refer to the process through which the management seeks to fulfil both the identified and unidentified needs of the society. To achieve this though, different marketing orientations such as branding, business and industrial marketing and society